Jacques L. Bouchard - Digital Marketing Strategist

Examples of Orphaned Content

Jun

10

2016

Last Update: 6/16/2016 http://www.washingtonpost.com/wp-srv/travel/toolbox/carrentals.htm http://www.cnn.com/CNN/Programs/presents/index.urban.html

List of articles covering the pointless “SEO is Dead/Not Dead” debate

Apr

11

2016

Just some of the more notable ones. Last updated 3/26/2017 3/26/2017 – SEO Is Not Dead 11/29/2016 – SEO is Not Dead for Local Businesses (Geo Marketing) 11/1/2016 – SEO Isn’t Dead, It’s Simply Hiding (Duct Tape Marketing) 10/19/2016 – SEO is not dead; It’s just a shape-shifter (Search Engine Land) 10/4/2016 – SEO is DEAD in 2016 ...

Cool Shorts – Animated And Live Action

Nov

20

2015

Last updated 9/5/2017 French Roast – A little French man learns an important lesson over a cup(s) of coffee. 9 (Not the movie) – Much more inspired and engaging than the actual movie. Lady and the Reaper – Death does not have to be a tragedy. Don’t make it one. A Gentleman’s Duel – Because I’m a sucker for ...

All I Want For Christmas…

Oct

23

2015

Last Updated: 3/26/2017 For family and friends looking for gifts for me, here’s a list of things I love: More of the metal storage racks like the ones we have in the basement right now. Jessi knows which ones they are exactly. A lid for my 30-gallon aquarium Tay Tea – but just one bag, please. ...

When I’ve Been Quoted/Cited

Oct

24

2014

Last Updated: 4/5/2017 General What to Trust for SEO in 2016 – I’m quoted talking about the many ways we can appear in Google results. Welcome To Oz: 7 Highlights from C3 2014 – In which I am John Shehata’s fanboy. Again. 7 Lessons Learned From February 4th’s SEMrush Chat with Sprout Social – Just ...

Analogies I Use In Digital Marketing

Oct

7

2014

This is just an ongoing list, for my personal reference. I’ll add to it as I think of them; please feel free to read through, if you find any interesting or useful. Last updated 7/29/2015 Sports Car Analogy – I almost always recommend building a substantial (1,400+ words) article to accompany an Infographic, with an introduction ...

Things I Need To Revisit And Read In Their Entirety

Sep

24

2014

Last Updated 8/9/2017 Design-Led Firms Win The Business Advantage — They seem to be combining the tenants of UX and CRO into CX. Good data in here. Why, when, and how much migration planning and related report – Sent from David Hobbs. Really good stuff. IA Summit Videos – Watch them. Watch them all. STAT White Paper ...

My Favorite Plugins 1

Apr

3

2014

Last Update: 8/9/2017 An ongoing list of extremely useful WP plugins I find along the way. AWRStudyr: Learn various back-end insights on a website you’re viewing. Image Pro: Automatically resize images on the fly. No gigantic images that only look small anymore. No Image Link: Works out of the box. Stops images from linking to themselves. ...

My SEO Site Evaluation Checklist 2

Mar

19

2014

Last Update: 8/29/2017 Under construction. I’ll add to it as I go. Is the content duplicated or plagiarized on other sites? Does the site have a lot of spammy links pointing to it? Does the site had a strong 404 page? What happens when a site search returns no results? Are the images optimized for file ...

My SEO UAT Checklist

Feb

21

2014

Last Update: 7/31/2016 When I do UAT, this is a short list of some of the universal things I check for (in no particular order): Does the wesbite have a favicon? Are sitemaps set up and present in robots.txt? Is the robots.txt error free? Do all pages have meta titles and descriptions? Is there a ...