• My SEO UAT Checklist

    Last Update: 1/24/2018 When I do UAT, this is a short list of some of the universal things I check for (in no particular order): Does the wesbite have a favicon? Are sitemaps set up and present in robots.txt? Is the robots.txt error free? Do all pages have meta titles and descriptions? Is there a noindex; follow meta tag left over from development that needs to go? Do all conversion forms/paths work properly? Are all required fields in forms indicated with a visual cue? Is .htaccess formatted properly? Does the site create “soft 404” pages? Does the site have a strong 404 page built? Is it configured to have conventions…

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  • Favorite Musicians/Bands

    Last Update: 12/16/2015 I’d like to buy some more CD’s — my collection has become a relic of my tastes from when I was in my early twenties, and I’ve broadened and refined my tastes significantly since then.  Without a list, however, I always forget who I love when the time comes to purchase.  So I’m making this list to remember what I like next time the time comes to purchase or share. American Folk/Similar Lori McKenna Patty Larkin Dar Williams Sufjan Stevens Ali Rogers Eric Hutchinson Tammy Rogers & Don Heffington John Prine Jay Brannan Rosi Golan Deirdre Flint Sally Fingerett Sufjan Stevens Third Road Home (ex: True North) Eva Cassidy…

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  • Online Marketing And SEO Facts, and where I found them

    Last Update: 10/1/2017 A sitemap can be no larger than 50mb and can hold no more than 50,000 URL’s. – Sitemaps.org Linkspammers are injecting code and links into PDF’s – Search Engine Land 60%+ of direct traffic is from organic search – Groupon 77% of baskets are abandoned by shoppers. – Search Engine Land The ideal search box is 27 characters wide. – Smashing Magazine Pure black text on a pure white background is hard for a dyslexic user to see. – UX Movement 10-15% of the US population has dyslexia – Dyslexia Research Institute An OG image should be 1200×630, or proportionately larger. FB Developers Site Google counts the first…

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  • Tools I Use Regularly

    What follows is an ongoing list of some of the tools I use regularly when doing my job.  This list is primarily so I have easy access to it if I’m at a computer where my bookmarks are not present.   Feel free to browse through and see if you find something new. Last Update: 7/30/2018 .htaccess tester – Test your file for errors and issues. 301/302 Redirect Checker – A quick way to check a redirect to see what type it is. 960 Grid System – A great reference to how the 960 works. Add Author Link In Montezuma – A great fix available in this forum All The…

  • Things That Inspire Me

    Just a little list of things I’m leaving myself when I want to feel inspired or rejuvenated. Last Update: 8/22/2015 List Of Post Rock Bands – For when I need some new work music. The Power Of Words – A tale of kindness, as well as the power of marketing. The Welder – A poem. Because I can’t decry my roots as an English major. Where The Hell Is Matt? – The power of love and people, set to music. Kiwi – I’m sure you’ve seen this, but if you haven’t, bring tissues. Greta Green Starling Murmurations – The world embarrasses me, and I cannot dream That this watch exists and…

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  • Blog Posts And Articles I Reference Regularly

    This is just a list of blog posts that I found particularly handy, and reference back to from time to time. Last Update: 7/31/2018 14 Top Notch Resources To Help You Become a CRO Expert – Great links to guides I want to come back and read in full. 18 Meta Tags Every Webpage Should Have In 2013 – Great numbers here for character counts. I disagree that canonical links aren’t integral. 50+ Video Marketing Stats that Prove You’re Doing it Right – Cool facts about the power of video marketing. A Primer On A/B Testing – I’m a bit rusty with this kind of testing and have been doing it…

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  • Examples of Pure Black Hat

    I’ve seen many, but these are the most obvious.  The beginning of the URL stripped out, for obvious reasons. Last Update: 8/1/2014 lymegreen.co.uk/couch-relax-sound-001/2007-03-25-10-44-21-0/raw_2007-03-25-10-44-21-0   .html ocuzapivotav.prv.pl/radiation-therapy-canton-georgia    .php specialchildrensfriends.org/wp-content/uploads/backup/accessory/jobsinsan   .html ancavecap.gegahost       .net/photos/400-as-it-job-mainframe.html anitaminty. gegahost.  net/

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  • Websites And Webpages I Refer To Often

    The following is a quick list of websites I reference often.  It’s primarily for my own use, but feel free to browse if you’re interested. Last Update: 5/30/2018 AfterNic – A great reference to see where domain prices are by recent sales comparison. 21st Centry Information Fluency – A cool Javascript hack to find out how recently a webpage was updated.  Does not work on most sites. CNN’s Sniffing And Seizing Interactive Article – Not quite as successful as ESPN’s. A good case study on how NOT to handle this new medium. ESPN’s “Michael Jordan Has Not Left The Building” – It’s not a WhitePaper, it’s not an article.  A…

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  • What The Funny Pages Taught Me About Blogging

     For at least five generations, the women in my family have married young. I am my mother’s firstborn, she is my grandmother’s, and she is the firstborn of my great grandmother. This means my mother is 51, my grandmother is 70, and my great grandmother (bless her stars) is 91 this year. Suffice to say, it’ll be a good long while before anyone in my family takes my age seriously. On the bright side, one benefit of being the toddler of the family at age 33  is that, to this day, my grandmother still saves me the comics pages from her newspapers. I pick up a stack every time I…