• Examples of Orphaned Content

    Last Update: 6/16/2016 http://www.washingtonpost.com/wp-srv/travel/toolbox/carrentals.htm http://www.cnn.com/CNN/Programs/presents/index.urban.html

    Comments Off on Examples of Orphaned Content
  • List of articles covering the pointless “SEO is Dead/Not Dead” debate

    Just some of the more notable ones. Last updated 3/26/2017 3/26/2017 – SEO Is Not Dead 11/29/2016 – SEO is Not Dead for Local Businesses (Geo Marketing) 11/1/2016 – SEO Isn’t Dead, It’s Simply Hiding (Duct Tape Marketing) 10/19/2016 – SEO is not dead; It’s just a shape-shifter (Search Engine Land) 10/4/2016 – SEO is DEAD in 2016 (Adco Digital) 10/3/2016 – SEO is Dead (Medium) 4/28/2015 – The Top 4 Reasons SEO Is Dead (Entrepreneur) 3/9/2015 – Google Ranking Factors: SEO Is Not Dead (Huffington Post) 2/16/2015 – The Future of SEO is Not SEO (CMS Wire) 9/10/2014 – Past, Present And Future: Why SEO Might Transform, But Will Never Die (Forbes) 3/12/2014…

    Comments Off on List of articles covering the pointless “SEO is Dead/Not Dead” debate
  • Things I Need To Revisit And Read In Their Entirety

    Last Updated 5/31/2018 Set up a GDPR Cookie Consent Form Using Google Tag Manager – I have no doubt in my mind that I’m going to need to know this. 58 Form Design Best Practices & Form UX Examples – Lots of great ideas, and well organized. Cross Domain Tracking in Universal Analytics Demystified – A big skill gap for me. Using page speed in mobile search ranking – Big announcement, I want to go back and read through all the links at the end. Design-Led Firms Win The Business Advantage — They seem to be combining the tenants of UX and CRO into CX. Good data in here. Why, when,…

    Comments Off on Things I Need To Revisit And Read In Their Entirety
  • My Favorite Plugins

    Last Update: 8/9/2017 An ongoing list of extremely useful WP plugins I find along the way. AWRStudyr: Learn various back-end insights on a website you’re viewing. Image Pro:  Automatically resize images on the fly.  No gigantic images that only look small anymore. No Image Link: Works out of the box. Stops images from linking to themselves. sh404SEF – I’ve had good experiences with this one so far for Joomla. WP Force Lowercase URLs: Enforce URL parameters. WP Site Mapping: A super easy to use HTML sitemap generator, albeit a little quick and dirty, and slow to load. Yuzo – A great related posts plugin.

  • My SEO Site Evaluation Checklist

    Last Update: 8/29/2017 Under construction.  I’ll add to it as I go. Is the content duplicated or plagiarized on other sites? Does the site have a lot of spammy links pointing to it? Does the site had a strong 404 page? What happens when a site search returns no results? Are the images optimized for file size, and/or are they larger than they appear on the page? Is the sitemap set up properly and filed in Webmaster tools? Does the site (and the blog) have the correct GA tracking code set up? Does the logo link directly to the home page, or is a redirect involved? Does the site have a…

  • My SEO UAT Checklist

    Last Update: 1/24/2018 When I do UAT, this is a short list of some of the universal things I check for (in no particular order): Does the wesbite have a favicon? Are sitemaps set up and present in robots.txt? Is the robots.txt error free? Do all pages have meta titles and descriptions? Is there a noindex; follow meta tag left over from development that needs to go? Do all conversion forms/paths work properly? Are all required fields in forms indicated with a visual cue? Is .htaccess formatted properly? Does the site create “soft 404” pages? Does the site have a strong 404 page built? Is it configured to have conventions…

    Comments Off on My SEO UAT Checklist
  • Online Marketing And SEO Facts, and where I found them

    Last Update: 10/1/2017 A sitemap can be no larger than 50mb and can hold no more than 50,000 URL’s. – Sitemaps.org Linkspammers are injecting code and links into PDF’s – Search Engine Land 60%+ of direct traffic is from organic search – Groupon 77% of baskets are abandoned by shoppers. – Search Engine Land The ideal search box is 27 characters wide. – Smashing Magazine Pure black text on a pure white background is hard for a dyslexic user to see. – UX Movement 10-15% of the US population has dyslexia – Dyslexia Research Institute An OG image should be 1200×630, or proportionately larger. FB Developers Site Google counts the first…

    Comments Off on Online Marketing And SEO Facts, and where I found them
  • Tools I Use Regularly

    What follows is an ongoing list of some of the tools I use regularly when doing my job.  This list is primarily so I have easy access to it if I’m at a computer where my bookmarks are not present.   Feel free to browse through and see if you find something new. Last Update: 7/30/2018 .htaccess tester – Test your file for errors and issues. 301/302 Redirect Checker – A quick way to check a redirect to see what type it is. 960 Grid System – A great reference to how the 960 works. Add Author Link In Montezuma – A great fix available in this forum All The…

  • Blog Posts And Articles I Reference Regularly

    This is just a list of blog posts that I found particularly handy, and reference back to from time to time. Last Update: 7/31/2018 14 Top Notch Resources To Help You Become a CRO Expert – Great links to guides I want to come back and read in full. 18 Meta Tags Every Webpage Should Have In 2013 – Great numbers here for character counts. I disagree that canonical links aren’t integral. 50+ Video Marketing Stats that Prove You’re Doing it Right – Cool facts about the power of video marketing. A Primer On A/B Testing – I’m a bit rusty with this kind of testing and have been doing it…

    Comments Off on Blog Posts And Articles I Reference Regularly
  • Examples of Pure Black Hat

    I’ve seen many, but these are the most obvious.  The beginning of the URL stripped out, for obvious reasons. Last Update: 8/1/2014 lymegreen.co.uk/couch-relax-sound-001/2007-03-25-10-44-21-0/raw_2007-03-25-10-44-21-0   .html ocuzapivotav.prv.pl/radiation-therapy-canton-georgia    .php specialchildrensfriends.org/wp-content/uploads/backup/accessory/jobsinsan   .html ancavecap.gegahost       .net/photos/400-as-it-job-mainframe.html anitaminty. gegahost.  net/

    Comments Off on Examples of Pure Black Hat