Some good notes and statistics on Social Media I might want again someday

Last Updated: 11/14/2017

  • Facebook ads reach 1.2 billion users per year. (Attached PDF)
  • Facebook accounts for nearly 20% of all page views in the United States (Attached PDF)
  • The average Facebook user spends 50 minutes a day on the site. (Attached PDF)
  • Facebook still commands over 70% of all social network ad revenue.  (Attached PDF)
  • More than 26% of total US digital display ad revenue came from Facebook in 2016! (Attached PDF)
  • According to the CMO Survey, social media spending increased 234 percent from 2009 to 2017, accounting for 11.7 percent of total marketing budgets.
  • AOL found that marketers that allocate ad dollars to social channels see a 25% increase in sales from advertising compared to those from organic, non-paid touchpoints.
  • Facebook Ads give businesses the potential reach of 43.8% of all internet users.
  • Facebook pages get 1 trillion views per month
  • A June 2014 study showed that 80% of US marketers were using promoted tweets, up 44% from 2013
  • In 2014, LinkedIn experienced a large growth in revenue from advertising, up 45% from 2013. Advertising actually accounted for 19% of the company’s revenue.
  • At the end of 2014 Facebook had over 1.35 billion monthly users and 864 million daily users.
  • Twitter has 284 million active monthly users that send 500 million tweets each and every day.
  • LinkedIn has over 300 million active monthly users
  • Behind Google, YouTube is the second-largest search engine in the world with more than 1 billion unique users each month. (It’s also the second-largest social media site after YouTube)
  • Youtube has been proven to be the most effective social ad platform for introducing new products and influencing buying decisions. In 2014 it had a 14% conversion rate when the user interacted with no other sources of information on a product and 18% conversion rate when they may have interacted with other sources, but Youtube introduced the product.
  • Holiday gift discovery on social sites is up 17 percent as compared to last year.
  • Shoppers are also finding more inspiration on social sites – they show a 25 percent Y-o-Y increase.
  • Sixty-seven percent use social sites on mobile devices while shopping, up from 24 percent last year.
  • Deloitte found that 47% of millennials say their purchase decisions are influenced by social media. For perspective, the figure is 19% across all other age groups.
  • Consumers who include social media as part of their shopping process are four times more likely to spend more money on purchases. They’re also 29% more likely to make a purchase on the same day when using social media to make purchase decisions.
  • One study by PricewaterhouseCoopers polled 22,618 digital buyers ages 18 and older. Respondents had shopped online at least once in the past year. Nearly half (45%) of digital buyers worldwide said that reading reviews, comments and feedback on social media influenced their digital shopping behavior.
  • More than half (56%) of consumers who follow brands on social media sites say they do so to view products, according to new research from loyalty analytics company Aimia
  • Nearly a third of online shoppers (31%) say they are using these channels to browse for new items to buy. Facebook is the most popular network people are using (26%), followed by Instagram (8%) and Pinterest (6%).
  • Ecommerce is growing 23% year-over-year
  • Online orders increase 8.9% in Q3 2016, but average order value (AOV) increased only 0.2% — indicating that transactional growth is outpacing total revenue
  • Almost a quarter of online shoppers (23%) are influenced by social media recommendations.
  • 69% of online shoppers want more reviews from ecommerce sites.
  • 30% of online shoppers say they would be likely to make a purchase from a social media network like Facebook, Pinterest, Instagram, Twitter or Snapchat.
  • 14% of online shoppers would be likely to make a purchase from Instagram.
    • 20% of online shoppers would be likely to make a purchase from Facebook.
    • 17% of online shoppers would be likely to make a purchase from Pinterest.
    • 12% of online shoppers would be likely to make a purchase from Twitter.
    • 10% of online shoppers would be likely to make a purchase from Snapchat.
  • Purchases by medium:
    • 51% of Millennials would be likely to make a purchase over social media.
    • 36% of Gen Xers would be likely to make a purchase over social media.
    • 14% of Baby Boomers would be likely to make a purchase over social media.
    • 3% of Seniors would be likely to make a purchase over social media.
  • From this article: https://www.brandwatch.com/blog/36-youtube-stats-2016/
    • In an average month, 8 out of 10 18-49 year-olds watch YouTube
    • On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network
    • In 2015, 18-49 year-olds spent 4% less time watching TV while time on YouTube went up 74%
    • YouTube is the world’s second largest search engine and third most visited site after Google and Facebook
    • The time people spend watching YouTube on their TV has more than doubled in the last year
  • Revenue from advertising in Google’s share also showed an increment of 18%. Their third quarter ad revenue totaled $19.8 billion from $16.8 billion (last year)
Notes:
  • YouTube is best for introducing and selling products
  • Facebook is best for expanding highly targeted brand awareness
  • Twitter is best for product promotion in the middle stage of the buying process
  • LinkedIn is best for B2B businesses to acquire new and qualified leads.
This Marketo article on ROI has some good numbers in the conclusion, but I wasn’t sure how to use them: https://blog.marketo.com/2012/10/the-roi-of-paid-social-media-ads.html

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