Online Marketing And SEO Facts, and where I found them

Last Update: 8/29/2016

  1. Linkspammers are injecting code and links into PDF’s – Search Engine Land
  2. 60%+ of direct traffic is from organic search – Groupon
  3. 77% of baskets are abandoned by shoppers. – Search Engine Land
  4. The ideal search box is 27 characters wide. – Smashing Magazine
  5. Pure black text on a pure white background is hard for a dyslexic user to see. – UX Movement
  6. 10-15% of the US population has dyslexia – Dyslexia Research Institute
  7. An OG image should be 1200×630, or proportionately larger. FB Developers Site
  8. Google counts the first 16 words in alt text, regardless of character count. Hobo Internet Marketing
  9. Twitter Cards – Titles should be 70 characters max, while descriptions max out at 200 characters. Twitter Developer Center
  10. The maximum size for a disavow file is 2MB. SEO Round Table
  11. Here’s a nifty formula for swapping out the URLs on a list: =RIGHT(A3,LEN(A3)-FIND(“/”,A3,FIND(“//”,A3)+2)) from this thread on StackOverflow
  12. Code for a Wayback Machine link in your 404 page:
    <div id=“wb404”/>
    <script src=https://archive.org/web/wb404.js> </script>
  13. Wayback – see how many domains were captured by a website: https://web.archive.org/web/*/thedomanyouwantotrack.com/*
  14. Wayback – get a complete list of URLs crawled, where 4037 is a sample number found from #13 – http://web.archive.org/cdx/search/cdx?url=thedomanyouwantotrack.com/*&output=json&limit=4037

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