SEO,  SEO Links,  UX

Digital Marketing And SEO Facts, and where I found them

Last Update: 11/18/2019

  1. Updating PHP to 7.3 can result in a speed increase of up to 200%  – David Mihm’s Twitter
  2. Follow this video to isolate URL’s with/without trailing slashes in Sreaming Frog – Glen Allsopp’s Twitter
  3. In Console view on Chrome, add document.designMode = ‘on’ to give yourself tons of control over page design for that one view.
  4. Google will crawl up to five 301 redirects before giving up. – The SEM Post.
  5. 69% of the time Google gets a 200 response code when trying to access your robots.txt, 5% of the time 5XX response code, 20% of the time the robots.txt is unreachable. If Google cannot reach your robots.txt due to a 5xx error, Google won’t crawl the site – Search Engine Land
  6. JSON-LD Code can go in the body or header, although if your HTML is hard to parse, it’s best in the header. – John Mueller’s Twitter
  7. Only 5.7% of pages are lucky enough to rank in the Top 10 for at least one keyword within a year — while almost 95% of all pages do not make it to the Top 10 within that timeframe. – Ahrefs
  8. 54% of the internet is in English despite the fact that it represents just 25% of the entire online demographic. – Search Engine Journal
  9. Blind persons abandon two-thirds of their online purchase transactions – DigitalCommerce360
  10. Test card numbers for Magento – Authorize.net
  11. The ideal size for a Google Post image is 1200×900 pixels and are cropped by GMB slight higher than center – Greg Gifford’s, MozCon 2019
  12. Higher-income bloggers (who make $50k or more/year) pay their content writers 3.6 times more than other bloggers.  – GrowthBadger
  13. To know the age of an URL you can follow this link by replacing www.example.com by the URL you want:https://www.google.com/search?tbs=cdr%3A1%2Ccd_min%3A1%2F1%2F2000&q=site%3Ahttp%3A%2F%2Fwww.example.com&safe=active&gws_rd=ssl
    StackExchange
  14. A sitemap can be no larger than 50mb and can hold no more than 50,000 URL’s. – Sitemaps.org
  15. Linkspammers are injecting code and links into PDF’s – Search Engine Land
  16. 60%+ of direct traffic is from organic search – Groupon
  17. 77% of baskets are abandoned by shoppers. – Search Engine Land
  18. The ideal search box is 27 characters wide. – Smashing Magazine and Web Designer Depot, more recently
  19. Pure black text on a pure white background is hard for a dyslexic user to see. – UX Movement
  20. 10-15% of the US population has dyslexia – Dyslexia Research Institute
  21. An OG image should be 1200×630, or proportionately larger. FB Developers Site
  22. Google counts the first 16 words in alt text, regardless of character count. Hobo Internet Marketing
  23. Twitter Cards – Titles should be 70 characters max, while descriptions max out at 200 characters. Twitter Developer Center
  24. The maximum size for a disavow file is 2MB. SEO Round Table
  25. Here’s a nifty formula for swapping out the URLs on a list: =RIGHT(A3,LEN(A3)-FIND(“/”,A3,FIND(“//”,A3)+2)) from this thread on StackOverflow
  26. And a nifty formula for counting words in an excel cell: =IF(LEN(TRIM(A2))=0,0,LEN(TRIM(A2))-LEN(SUBSTITUTE(A2,” “,””))+1) from this article.
  27. Code for a Wayback Machine link in your 404 page:
    <div id=“wb404”/>
    <script src=https://archive.org/web/wb404.js> </script>
  28. Wayback – see how many domains were captured by a website: https://web.archive.org/web/*/thedomanyouwantotrack.com/*
  29. Wayback – get a complete list of URLs crawled, where 4037 is a sample number found from #15 – http://web.archive.org/cdx/search/cdx?url=thedomanyouwantotrack.com/*&output=json&limit=4037 — once you have that in play, paste the data here, and you can easily port to an excel or google sheet: http://www.convertcsv.com/csv-to-html.htm
  30. The location of a Sitemap file determines the set of URLs that can be included in that Sitemap. A Sitemap file located at http://example.com/catalog/sitemap.xml can include any URLs starting with http://example.com/catalog/ but can not include URLs starting with http://example.com/images/ – from sitemaps.org.
  31. Copy-paste “&as_qdr=y15” at the end of the Google search URL to find out the date a URL was first indexed- from labnol.org
  32. 53% of users will leave a mobile webpage if it doesn’t load within three seconds. – from Yoast
  33. Find out what categories your top competitors are using by:
    • Going to their maps listing,
    • Right-click and view source,
    • Ctrl-F for and search for the primary category (enter the category name that is listed on their GMB listing).
      from this blog post
  34. Use this formula to combine text from two fields
    =A2&” “&B2
    Source – this article on Office Support

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