SEO,  SEO Links,  UX

Digital Marketing And SEO Facts, and where I found them

Last Update: 2/23/2019

  1. To know the age of an URL you can follow this link by replacing www.example.com by the URL you want:

    https://www.google.com/search?tbs=cdr%3A1%2Ccd_min%3A1%2F1%2F2000&q=site%3Ahttp%3A%2F%2Fwww.example.com&safe=active&gws_rd=ssl
    StackExchange

  2. A sitemap can be no larger than 50mb and can hold no more than 50,000 URL’s. – Sitemaps.org
  3. Linkspammers are injecting code and links into PDF’s – Search Engine Land
  4. 60%+ of direct traffic is from organic search – Groupon
  5. 77% of baskets are abandoned by shoppers. – Search Engine Land
  6. The ideal search box is 27 characters wide. – Smashing Magazine and Web Designer Depot, more recently
  7. Pure black text on a pure white background is hard for a dyslexic user to see. – UX Movement
  8. 10-15% of the US population has dyslexia – Dyslexia Research Institute
  9. An OG image should be 1200×630, or proportionately larger. FB Developers Site
  10. Google counts the first 16 words in alt text, regardless of character count. Hobo Internet Marketing
  11. Twitter Cards – Titles should be 70 characters max, while descriptions max out at 200 characters. Twitter Developer Center
  12. The maximum size for a disavow file is 2MB. SEO Round Table
  13. Here’s a nifty formula for swapping out the URLs on a list: =RIGHT(A3,LEN(A3)-FIND(“/”,A3,FIND(“//”,A3)+2)) from this thread on StackOverflow
  14. Here’s a nifty formula for counting words in an excel cell: =IF(LEN(TRIM(A2))=0,0,LEN(TRIM(A2))-LEN(SUBSTITUTE(A2,” “,””))+1) from this article.
  15. Code for a Wayback Machine link in your 404 page:
    <div id=“wb404”/>
    <script src=https://archive.org/web/wb404.js> </script>
  16. Wayback – see how many domains were captured by a website: https://web.archive.org/web/*/thedomanyouwantotrack.com/*
  17. Wayback – get a complete list of URLs crawled, where 4037 is a sample number found from #15 – http://web.archive.org/cdx/search/cdx?url=thedomanyouwantotrack.com/*&output=json&limit=4037 — once you have that in play, paste the data here, and you can easily port to an excel or google sheet: http://www.convertcsv.com/csv-to-html.htm
  18. The location of a Sitemap file determines the set of URLs that can be included in that Sitemap. A Sitemap file located at http://example.com/catalog/sitemap.xml can include any URLs starting with http://example.com/catalog/ but can not include URLs starting with http://example.com/images/ – from sitemaps.org.
  19. Copy-paste “&as_qdr=y15” at the end of the Google search URL to find out the date a URL was first indexed- from labnol.org
  20. 53% of users will leave a mobile webpage if it doesn’t load within three seconds. – from Yoast
  21. Find out what categories your top competitors are using by:
    • Going to their maps listing,
    • Right-click and view source,
    • Ctrl-F for and search for the primary category (enter the category name that is listed on their GMB listing).
      from this blog post
  22. Use this formula to combine text from two fields
    =A2&” “&B2
    Source – this article on Office Support

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