Portfolio

The following is a sampling of my work:

Thought Leadership & Content Samples

SEMrush

DragonSearch

Direct Online Marketing

Cre8buzz

Accounting Principals

Rank In Style (Migrated Here)

Adecco USA

Paladin Staffing

Onward Search

Other Guest Blogs

Speaking

IA Summit 2017

SUNY College

SUNY College

  • 4/12/2016, Kingston, NY
  • Presented to 6 on digital marketing for small businesses
  • Slide deck: http://bit.ly/1N71HaC

Bethel Chamber Of Commerce

Bard College

  • 3/6/2015, Kingston, NY
  • Presented to students from several Bard College and several other local colleges on SEO as a career

Accel Foods

  • 2/23/2015, New York City, NY
  • Presented to approximately 20 startup businesses on SEO basics

SEO Projects

Adecco USA

  • Advised on the wireframe & design from an SEO perspective
  • Wrote metadata sitewide for all non-automated content
  • Revised content for SEO
  • Advised on the IA creation – mapped out & maintained the site’s IA
  • Built the URL structure sitewide
  • Advised on CRO, Mobile compatibility, and other areas
  • Troubleshooting/UAT for the Dev site

Paladin Staffing

  • Consulted on site design from SEO perspective
  • Owned the IA section of the redesign project
  • Participated in new content strategy for redesign – including local and keyword strategy
  • Revised content for SEO
  • Wrote metadata for core pages
  • Troubleshooting/UAT

Adecco Group NA

  • Advised for SEO
  • Helped to design the IA for the site
  • Made recommendations for wireframes & design & to improve user flow through the site
  • Balanced best practices with very strict brand requirements for content
  • Provided UAT

VendorPass

  • Consulted on SEO for site redesign
  • SEO edits on content
  • Write metadata
  • Troubleshooting/UAT

 

Other Projects

Basement Systems Canada

  • Redesigned the IA
  • Created 187 pages of unique content
  • Wrote all metadata for new pages
  • Did the layout for all new pages
  • Located and Photoshopped all images for new pages by sorting through 4GB of contractor photos

Functional Academics

  • Created a mockup in Photoshop
  • Built website from scratch, including CSS, HTML, PHP, jQuery