Last Updated 8/9/2017
Design-Led Firms Win The Business Advantage — They seem to be combining the tenants of UX and CRO into CX. Good data in here.
IA Summit Videos – Watch them. Watch them all.
STAT White Paper – Rise to the top with featured snippets, recommended by Jason White.
The Story of Content, Rise Of The New Marketing – Recommended by Eta.
This Slide Deck from IA Summit – Rewarding near misses.
29 Common Google Analytics Data Errors And How To Fix Them – Just good stuff in here for understanding data.
Boolean Search Query Social Media Monitoring Tools – Written by a Dragon – need to read this white paper ASAP.
How to Win Friends and Influence IT Pros – Excellent whitepaper on IT tech marketing with survey data and insights from IT pros themselves. Main point – humanize marketing and be less automated for IT pros.
The Ultimate Guide To Log File Analysis – I want to do more of this stuff.
A quick laundry list of others:
- http://www.techrepublic.com/article/how-to-create-a-linkedin-ad-campaign-a-beginners-guide/ (Share this afterwards)