What follows is an ongoing list of some of the tools I use regularly when doing my job. This list is primarily so I have easy access to it if I’m at a computer where my bookmarks are not present. Feel free to browse through and see if you find something new.
Last Update: 7/30/2018
.htaccess tester – Test your file for errors and issues.
301/302 Redirect Checker – A quick way to check a redirect to see what type it is.
960 Grid System – A great reference to how the 960 works.
Add Author Link In Montezuma – A great fix available in this forum
All The Marketing Statistics You Need. – It’s completely true. There’s a boatload to be had.
Bit.ly – Shorten URLs and track the clicks.
Convertkit – Great for email nurture campaigns.
Epic Privacy Browser – Browser with an on/off toggle to enable a proxy and hide the IP address.
Facebook Debugger – Important to run between refreshes when experimenting with OG data
FindThat.email – Find e-mail addresses that would otherwise be hard to key in on.
Friend Or Follow – Find out who’s not following you on Twitter.
Google Campaigns URL Builder – Super easy to use, and invaluable in helping you track the success of campaigns.
Google Keyword Planner – The remaining way to do keyword research straight from the source.
Google Search Operators – A solid list of Google’s search operators.
Google SERP Snippet Optimization Tool – Easily write titles and descriptions, and enter URLs while staying within character count.
Google SERP Title Tag Optimization Tool – MOZ’s updated tool for title tags.
Google’s Structured Data Testing Tool – Great for seeing if structured data and/or Authorship is set up properly.
Google Trends – Find out what keywords are trending online.
GroupHigh – If you can afford it, it’s fantastic for finding influencers and guest blog opportunities.
GTMatrix – Solid speed testing tool for websites.
How Search Works – A virtual playground of SEO exploration I intend to visit more often.
Invision – OK, I don’t actually use this all the time. But I do use it, and would like to use it more.
Keyword Hero – Get your keyword search data back in Google Analytics.
LatLong.net – Get the exact latitude and longitude of places.
Lucky Orange – My preferred tool for UX/CRO testing.
MobileTest.me – Test how your website looks in several leading mobile devices.
Mobile Friendly Test – Google Developer Tool to test mobile compatibility and get helpful suggestions.
MonkeyTest.it – OK, I don’t use this all the time. But I’d like to try it out. It runs a troubleshooting check of a given web page.
Online Chart Tool – This is an exceptional, free chart tool I use often to create visuals when building SEO site evaluations.
Open Site Explorer – View backlinks, social shares, and more. Also one of the faster ways to find significant 302 redirect issues. Someone should make a 302 redirect scanner.
Redirect Checker — Quick way to find out where and how a link redirects (301/302, etc).
SilverPop’s 2013 E-mail Marketing Metrics Benchmark Study – An absolute wealth of data on e-mail marketing, conversions, and demographics.
The Old Reader – My RSS Reader
Tweet Binder – Find out traffic volume estimates while doing hashtag research.
Video Rich Snipper Generator By Sistrix – Great for populating schema into videos. Sadly, now only available in Germna.
View Image Info (Chrome Plugin) – Handy, faster way to see image sizes without diving into developer tools.
WaybackPack – Download the entire Wayback Machine archive for a given URL.
Web Page Test – A handy tool to find various website page speed metrics.
What CMS Is This? – Quickly scan a site and identify its CMS platform.