SEO,  SEO Links

Resources I Reference Regularly

This is just a list of tools and resources that I found particularly handy, and reference back to from time to time.

Last Update: 8/18/2020

14 Top Notch Resources To Help You Become a CRO Expert – Great links to guides I want to come back and read in full.

18 Meta Tags Every Webpage Should Have In 2013 – Great numbers here for character counts. I disagree that canonical links aren’t integral.

50+ Video Marketing Stats that Prove You’re Doing it Right – Cool facts about the power of video marketing.

A Primer On A/B Testing – I’m a bit rusty with this kind of testing and have been doing it more often recently.  This is a great overview of some of the basics.

Ableist Words And Terms To Avoid – This list is regularly updated and maintained, and every digital marketer should be familiar.

Advanced Content Tracking With Google Analytics – Great stuff that I need to start implementing more often.

All The Marketing Statistics You Need. – It’s completely true.  There’s a boatload to be had.

Best Practices For Mobile Form Design – This is great to browse through if you need a checklist, to make sure you’re not forgetting anything.

Design Tips From Steve Schoger – This twitter thread is fabulous.

Digital Marketing Industry Pricing Survey from Credo – Great reference for a reality check on rates for freelancers, etc.

Don’t Use Automatic Image Sliders Or Carousels; Ignore The Fad – A strong case against carousels, my design arch nemesis.

E-mail Marketing – Campaign Analysis, Metrics, Best Practices – A conceptual application of the data found in my SilverPop Resource.

Excellent Analytics Tip #13: Measure Macro AND Micro Conversions – I need to go back and read this more thoroughly. A great gift of perspective for when I overfocus on CRO.

Google: Can’t Crawl Your Robots.txt, then We Stop Crawling Your Site – Out of sight is not out of site (See what I did there?  Eh?  Eh?). A great reference to drive it home when we need to repair a robots.txt file.

Google’s Guide To Lazy Loading – Make sure it’s indexable!

Google’s Matt Cutts On Publishers With Duplicate Content: Use The Canonical Tag – A good reference when I need to drive home using a canonical link to eliminate duplicate content.

Google Search Quality Evaluator Guidelines – Super important.

Google Tag Manager Form Tracking 7 – This has bailed me out of many a GTM snag.

How to Download An Image From Google Maps – This is so helpful for an unnecessarily difficult challenge.

How to Improve Page Speed from Start to Finish (Advanced Guide) – It says advanced, but it’s written in a very accessible way. Hanging on to this for reference later.

How Much Data Did Facebook Have On One Man?  1,200 Pages Of Data In 57 Categories – A good reminder of just how poor Internet privacy is.

How Much Does Web Server Proximity Affect Web Site Speed? – A great case study, showing some big drops in speed when servers are overseas.

How One Second Could Cost Amazon $1.6 Billion In Sales – Great case study on the power of site speed in eCommerce.

How To:  Optimize the OG: Description Tag For Search And Social – Character count limits for most OpenGraph data limits on the major social sites.

Infographic: What Is The Nofollow Tag; When & How To Use It – It’s not about the article’s subject.  I use this as a case study to show how to present an IG with content, and still make it work.

Link Types – A list of all defined link types – note the absence of “follow”.

List of Adult-Related Keywords – For when you need to sanitize your site for Google’s adult filter (on by default).

List of Disability-Related Terms With Negative Connotations – Wikipedia maintains a good list for reference.

List of Google Search Operators – There’s a few here I’d still like to master.

Microdata, JSON-LD & – “Everything you need to know about using structured data on your website” (although I think a few things here are dated/no longer accurate).

Q&A Structured Data – Schema for Q&A Pages! Good stuff. 🙂

Redirect Sample Code – Really good guide to share with confused developers.

Search Console Help – A list of old search console features not currently available on the new one, but still accessible from links.

SEO For PDF’s – An often overlooked bit of SEO wisdom, and something I’ve been working on making a reality.

Structured Data Markup Visualization, Validation and Testing Tools – All the things. ALL. Of them.

Thank You Page Optimization – Basic tips on creating a high-converting “thank you” page for other verticals.

The Ultimate Guide to Fixing and Troubleshooting the Most Common WordPress Errors (65+ Issues) – I wish the word “ultimate” was dead in marketing language. Otherwise, very good article from Kinsta.

The Ultimate Guide To Javascript SEO – I’ve read this in its entirety, but it’s a super useful overview.

The Ultimate Guide To Magento 2 – This is going to save me all kinds of grief the next time I’m working on a Magento rollout.

The Ultimate Guide To Multilingual and Multiregional SEO – Everything you need to know in one place.

URL Rewriting For Beginners – I plan on promoting this strategy more often.

UX Live-User-Testing Webistes

YouTube video tracking via Google Tag Manager – Really fantastic step by step guide. The pay-with-a-tweet content is here.

Why (almost) everything you knew about Google CTR is no longer valid – Good facts in this one.

We Analyzed 5 Million Google Search Results – Here’s What We Learned About Organic Click Through Rate – Lots of cool stats here.

Wikidata list of properties – A list of all the properties currently available.

Web Pages I Like to Reference As Examples

CNN’s Sniffing And Seizing Interactive Article – Not quite successful. A good case study on how NOT to handle this new medium.

Graphic Guru – Example of everything you should NOT do on a home page.

Jenny Marketing – A really nice layout for a flyer.

Poland Spring Facebook Post – I like how they handled this for user engagement, except for the link.

Pro Placement Solutions, LLC – A site I reference sometimes when showing people what NOT to do.

Search Marketing Services – Hey, a PDF with a call-to-action button.  Nifty!

Should I Use A Carousel? – Gloriously, sarcastically makes its point.

Steal Our JSON-LD – Really helpful when I need a working example of how to do something, and it’s not shown on

StylistPop’s Old 404 Page – A reminder that it doesn’t have to be bland and boring.

Upworthy: Video – I really like how this video page handles adding a transcript to its content.

YA Reading Flowchart – Great example of an interactive flowchart design.

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