Portfolio

The following is a sampling of my work:

Thought Leadership & Content Samples

SEMrush

• SEO Professionals: How To Get started With Wikidata
• 4 Challenging Trends In Google Analytics Reporting
• How To Troubleshoot Your SEO With Google Search

DragonSearch

• The Art of SEO… And Lobster Fishing
• Why Staples (Almost) Rocks At Reputation Management
• Website Easter Eggs & The Power Of Fun In Marketing
• MozCon/SMX East 2015 Takeaways
• Click Text Event Tracking – GTM V2 Made Simple
• Creating Content For A Topic You Don’t Understand

Direct Online Marketing

• Online Marketing Tales From The Crypt: SEO Horror Stories

Cre8buzz

• Avoiding A “Bad Romance” In Your Next In-House SEO Job

Accounting Principals

• How To Ensure That Your First Job Out Of College Doesn’t End In Catastrophic Failure

Rank In Style (Migrated Here)

• What The Funny Pages Taught Me About Blogging

Adecco USA

• Using memes and macros in your viral marketing strategy
• Filling The Talent Pool: Industries & Places That Are Hiring (Content & SEO only)
• Workforce Watch List: Increasing employee productivity

Paladin Staffing

• C3/SMX East 2014 Conference Takeaways
• SEO Job Description

Onward Search

• Take Advantage Of Online Training Courses
• Prepping Your Facebook For A Job Hunt
• Tap Into Pinterest For Your Digital Portfolio

Other Guest Blogs

• Caresheet: Zebra Danio
• A Tale Of Two Kitties
• 4 Questions About Aquarium Gravel That Will Make Or Break Your Tank
• Finding Sea Glass 101
• Set Your Own Pace (And Beautify Your Life) With Photography

Speaking

IA Summit 2017

• 3/25/2017
• Presented to 170 industry experts on Structured Data For The Digital Community
• Announcement: http://bit.ly/2mG9J2K
• Video of my presentation: https://blueprintdigital.com/ia-summit-2017/jacques-bouchard/

SUNY College

• 10/22/2016
• Presented to 14 on writing content for the web
• Announcement: http://bit.ly/2eDOsjc

SUNY College

• 4/12/2016, Kingston, NY
• Presented to 6 on digital marketing for small businesses
• Slide deck: http://bit.ly/1N71HaC

Bethel Chamber Of Commerce

• 8/17/2015, Bethel, Connecticut
• Presented to 12 on SEO and local SEO
• Announcement: http://bit.ly/1E1cheE
• Slide Deck: http://bit.ly/1NeeG8K

Bard College

• 3/6/2015, Kingston, NY
• Presented to students from several Bard College and several other local colleges on SEO as a career

Accel Foods

• 2/23/2015, New York City, NY
• Presented to approximately 20 startup businesses on SEO basics

SEO Projects

Adecco USA

• Advised on the wireframe & design from an SEO perspective
• Wrote metadata sitewide for all non-automated content
• Revised content for SEO
• Advised on the IA creation – mapped out & maintained the site’s IA
• Built the URL structure sitewide
• Advised on CRO, Mobile compatibility, and other areas
• Troubleshooting/UAT for the Dev site

Paladin Staffing

• Consulted on site design from SEO perspective
• Owned the IA section of the redesign project
• Participated in new content strategy for redesign – including local and keyword strategy
• Revised content for SEO
• Wrote metadata for core pages
• Troubleshooting/UAT

Adecco Group NA

• Advised for SEO
• Helped to design the IA for the site
• Made recommendations for wireframes & design & to improve user flow through the site
• Balanced best practices with very strict brand requirements for content
• Provided UAT

VendorPass

• Consulted on SEO for site redesign
• SEO edits on content
• Write metadata
• Troubleshooting/UAT

 

Other Projects

Basement Systems Canada

• Redesigned the IA
• Created 187 pages of unique content
• Wrote all metadata for new pages
• Did the layout for all new pages
• Located and Photoshopped all images for new pages by sorting through 4GB of contractor photos

Functional Academics

• Created a mockup in Photoshop
• Built website from scratch, including CSS, HTML, PHP, jQuery