The following is a sampling of my work:

Thought Leadership & Content Samples



Direct Online Marketing


Accounting Principals

Rank In Style (Migrated Here)

Adecco USA

Paladin Staffing

Onward Search

Other Guest Blogs


IA Summit 2017

SUNY College

SUNY College

  • 4/12/2016, Kingston, NY
  • Presented to 6 on digital marketing for small businesses
  • Slide deck: http://bit.ly/1N71HaC

Bethel Chamber Of Commerce

Bard College

  • 3/6/2015, Kingston, NY
  • Presented to students from several Bard College and several other local colleges on SEO as a career

Accel Foods

  • 2/23/2015, New York City, NY
  • Presented to approximately 20 startup businesses on SEO basics

SEO Projects

Adecco USA

  • Advised on the wireframe & design from an SEO perspective
  • Wrote metadata sitewide for all non-automated content
  • Revised content for SEO
  • Advised on the IA creation – mapped out & maintained the site’s IA
  • Built the URL structure sitewide
  • Advised on CRO, Mobile compatibility, and other areas
  • Troubleshooting/UAT for the Dev site

Paladin Staffing

  • Consulted on site design from SEO perspective
  • Owned the IA section of the redesign project
  • Participated in new content strategy for redesign – including local and keyword strategy
  • Revised content for SEO
  • Wrote metadata for core pages
  • Troubleshooting/UAT

Adecco Group NA

  • Advised for SEO
  • Helped to design the IA for the site
  • Made recommendations for wireframes & design & to improve user flow through the site
  • Balanced best practices with very strict brand requirements for content
  • Provided UAT


  • Consulted on SEO for site redesign
  • SEO edits on content
  • Write metadata
  • Troubleshooting/UAT


Other Projects

Basement Systems Canada

  • Redesigned the IA
  • Created 187 pages of unique content
  • Wrote all metadata for new pages
  • Did the layout for all new pages
  • Located and Photoshopped all images for new pages by sorting through 4GB of contractor photos

Functional Academics

  • Created a mockup in Photoshop
  • Built website from scratch, including CSS, HTML, PHP, jQuery