Portfolio
The following is a sampling of my work:
Thought Leadership & Content Samples
SEMrush
- SEO Professionals: How To Get started With Wikidata
- 4 Challenging Trends In Google Analytics Reporting
- How To Troubleshoot Your SEO With Google Search
DragonSearch
- The Art of SEO… And Lobster Fishing
- Why Staples (Almost) Rocks At Reputation Management
- Website Easter Eggs & The Power Of Fun In Marketing
- MozCon/SMX East 2015 Takeaways
- Click Text Event Tracking – GTM V2 Made Simple
- Creating Content For A Topic You Don’t Understand
Direct Online Marketing
Cre8buzz
Accounting Principals
Rank In Style (Migrated Here)
Adecco USA
- Using memes and macros in your viral marketing strategy
- Filling The Talent Pool: Industries & Places That Are Hiring (Content & SEO only)
- Workforce Watch List: Increasing employee productivity
Paladin Staffing
Onward Search
- Take Advantage Of Online Training Courses
- Prepping Your Facebook For A Job Hunt
- Tap Into Pinterest For Your Digital Portfolio
Other Guest Blogs
- Caresheet: Zebra Danio
- A Tale Of Two Kitties
- 4 Questions About Aquarium Gravel That Will Make Or Break Your Tank
- Finding Sea Glass 101
- Set Your Own Pace (And Beautify Your Life) With Photography
Speaking
IA Summit 2017
- 3/25/2017
- Presented to 170 industry experts on Structured Data For The Digital Community
- Announcement: http://bit.ly/2mG9J2K
- Video of my presentation: https://blueprintdigital.com/ia-summit-2017/jacques-bouchard/
SUNY College
- 10/22/2016
- Presented to 14 on writing content for the web
- Announcement: http://bit.ly/2eDOsjc
SUNY College
- 4/12/2016, Kingston, NY
- Presented to 6 on digital marketing for small businesses
- Slide deck: http://bit.ly/1N71HaC
Bethel Chamber Of Commerce
- 8/17/2015, Bethel, Connecticut
- Presented to 12 on SEO and local SEO
- Announcement: http://bit.ly/1E1cheE
- Slide Deck: http://bit.ly/1NeeG8K
Bard College
- 3/6/2015, Kingston, NY
- Presented to students from several Bard College and several other local colleges on SEO as a career
Accel Foods
- 2/23/2015, New York City, NY
- Presented to approximately 20 startup businesses on SEO basics
SEO Projects
- Advised on the wireframe & design from an SEO perspective
- Wrote metadata sitewide for all non-automated content
- Revised content for SEO
- Advised on the IA creation – mapped out & maintained the site’s IA
- Built the URL structure sitewide
- Advised on CRO, Mobile compatibility, and other areas
- Troubleshooting/UAT for the Dev site
- Consulted on site design from SEO perspective
- Owned the IA section of the redesign project
- Participated in new content strategy for redesign – including local and keyword strategy
- Revised content for SEO
- Wrote metadata for core pages
- Troubleshooting/UAT
- Advised for SEO
- Helped to design the IA for the site
- Made recommendations for wireframes & design & to improve user flow through the site
- Balanced best practices with very strict brand requirements for content
- Provided UAT
- Consulted on SEO for site redesign
- SEO edits on content
- Write metadata
- Troubleshooting/UAT
Other Projects
- Redesigned the IA
- Created 187 pages of unique content
- Wrote all metadata for new pages
- Did the layout for all new pages
- Located and Photoshopped all images for new pages by sorting through 4GB of contractor photos
- Created a mockup in Photoshop
- Built website from scratch, including CSS, HTML, PHP, jQuery