Resume

Jacques L. Bouchard

17 Jackson Drive , Danbury, CT 06811 | (203) 568-6434 | JacquesLBouchard@gmail.com

Summary: As an accomplished digital strategist I take a holistic, multidisciplinary view of a brand’s digital strategy, then use my foundation of education and training to clearly and simply communicate it to the teams I work with. I shine brightest when I’m creating long-sighted and effective strategies that are designed to grow the clients I work with, while enriching the team I work within.

Education

Southern Connecticut State University – 2007
Pursued MLS degree in Information & Library Science – GPA 3.93

Rhode Island College – 2004
Completion of Secondary English Education RITE program – GPA 3.94

University of Rhode Island – 2002
Bachelor of Arts Degree, English – GPA 3.57 (Magna Cum Laude)

Skills & Qualifications

  • Holistic Digital Strategy: Evaluating and consulting on multidisciplinary digital strategy
  • SEO: Evaluation and successful implementation of SEO strategies for technical, local, content strategy, and enterprise-level applications
  • Content Strategy: Understanding the overall content strategy for improved CRO, branding, and follower building
  • Community Management: Outreach, guest blogging, networking, reputation management
  • UX/IA: Applying best practices and user testing data to deliver successful outcomes

Employment:

Independent Digital Marketing Consultant – Jun 2018 – Present

  • Consultative services for Digital Strategy: SEO, Content strategy, User Experience (UX), Conversion-Rate Optimization (CRO), Community strategy, Holistic digital marketing
  • Clients include B2B, B2C, Entertainers, Educational, Event planning, Recruiting, and more.

Dragon360 – Nov 2014 – Jun 2018
Director Of Digital Development

  • Championing the development of new digital products
  • Consulting on digital strategy for accounts including Fortune 500 companies
  • Providing training, mentoring, and thought leadership to junior employees
  • Participating in business management and development

Adecco USA – Apr 2013 – Nov 2014
SEO Manager
Brands: Adecco USA, Adecco Group NA, Accounting Principals, Modis, Ajilon, Parker + Lynch, Modis, Beeline, VendorPass

  • Generates comprehensive SEO evaluations for redesigns/overhauls
  • Creates best practice documentation; trains the team in SEO best practices
  • Builds IA for websites planned for launch/relaunch; advises on content strategy
  • Troubleshooting/UAT for sites

OGH, LLC – Feb 2012 – Feb 2013
Online Marketing Manager

  • Applied content strategy for traffic, SEO, social engagement, and links
  • Doubled organic traffic from Google on Onward Search (+101.13%)
  • Enhanced local & national SEO strategy to improve rankings
  • Built blog content & coordinated guest posts (Adobe, Razorfish, etc.); Increased blog traffic 70%+
  • Lead social media efforts for Onward Healthcare a Onward MD

Basement Systems, Inc. – April 2007 – Feb 2012
Lead SEO Content Strategist

  • Developed content strategy & site IA to generate 12,000-15,000 contractor leads monthly
  • Award application writer: 8 CQIA awards: 6 Gold, 2 Silver
  • Served as client-facing account manager for 40 locally owned dealers
  • Site builder & troubleshooter

Other Professional Experience:

8th Grade English/Careers Teacher at Creston Middle School, Iowa- 2005 – 2006

  • Created 8th grade English curriculum: Implemented local & state standards & benchmarks
  • Served on Technology Team: Consultation, repairs, upgrade, maintenance